english-for-designers

Corporate Identity For a New Jewelry Brand

My thesis is about the corporate identity of a newly created jewelry brand. It describes the way how to design a visual identity and establish a new brand on the market.

Mind Map


Voice & Tone

• Voice: personal, human, creative, and inspirational.
• Tone: Formal (academic), but friendly.

Outline

1. Establishing a new brand on the market.
2. Creating whole visual identity from scratch.
3. Cooperating with a very creative owner.
4. Creating an appropriate logotype.
5. Creating whole communication for a new brand.

Keywords

• Brand identity
  • The collection of all elements that a company creates to portray the right image to its consumer
• Visual identity
  • The visible elements of brand identity, like logo or typography.
• Marketing communication
  • Combination od different elements used to communicate with the customer.
• Target audience
  • Specific group of people you want to target with your brand communication.

References

• VYSEKALOVÁ, Jitka, MIKEŠ, Jiří. Image a firemní identita. Praha: Grada publishing, 2009, ISBN 978-80-247-6730-7.
• VACHUDA, Tomáš. Vstup do světa logotvorby. Knihy.cz, 2016. s. 7. ISBN 978-80-88061-52-6.
• Corporate identity as an image building tool