The topic of my bachelor’s thesis is the brand identity of a newly created brand on the market based on real collaboration with the client. It is a very small startup Czech brand of luxurious gold jewelry called Michael Lada Jewelry started by a young goldsmith Michaela Antalová. The jewelry is handmade and can be worn on regular basis as well as on special occasions.
In the theoretical part, I describe and define the basic concepts that are related to brand identity and how important they are in the creation of corporate identity. At the same time, I define the jewelry market in the Czech Republic and I did a detailed analysis of Czech and foreign jewelry brands with similar merchandise.
In the practical part, I used the knowledge from the theoretical part and I describe in detail the creation of brand identity and design system for a specific brand Michael Lada Jewelry. I focused on logo design, design of printed materials, and web and social media design. Part of the practical part is a description of collaboration with the client.
The aim of my bachelor’s thesis is to create a functional brand identity for a newly created jewelry brand on the Czech market so that it can be used in the future and increases awareness of the brand and the production of jewelry as such.
Keywords: Brand identity, visual identity, unified visual style, Jewelry brand, startup, logo design, webside design, printed material design